Chris Mitchwell

Chris, better known as Mitch, is an experienced Strategy Director with 15 years of varied experience across comms planning, brand strategy, media, partnerships and sponsorship. Most recently at OMD UK, Mitch has helped McDonald's raise their arches, played with the conventions of drop culture for the launch of McSpicy x Frank's RedHot burger, leaked the return of the McRib and harnessed nostalgia, bringing back Teletext to prove just how long McDonald's food quality has kept up with the times. Mitch is also a long-term mentor on NABS Fast Forward, their flagship training programme, designed to equip the industry's future leaders with the skills needed to navigate the rapidly changing media landscape. Mitch has also previously mentored and coached as part of Brixton Finishing School, Outvertising and the OMG Mentoring Scheme; suffice to say, he's a champion of new and diverse talent within the industry.