Jay Rajdev

Jay joined ITV 4 years ago to drive the rollout of Planet V, ITV's own programmatic ad platform, and more recently, drive all aspects of digital revenue growth and lead advertising NPD under AdLabs, ITV's home of innovation. Notable recent innovations include Retail Match, ITV's rapidly scaling commerce partnership with Tesco Media, ITV Kerching, ITVs new affiliate commerce platform, 'ACT', ITV's advanced AI-powered contextual solution, and the soon to be launched 'Lead Gen Ads', the TV industry's first ever ad format to capture interest and qualified leads directly from a TV ad. Prior to ITV, Jay held numerous ad-tech roles, most notably at Videology, where he led Brand Solutions, after starting his career with an 18-year stint at MediaCom. Jay also sits on the leadership committee of Media For All. Now with more than 1000 members, MEFA was established to help recruit, retain, and develop Black, Asian, and ethnic minority talent in the UK media industry.