JUDGES TOP TIPS

Expert advice to help craft your award-winning entry...



"I'm looking for individuals who are committed to driving positive change within the industry. Whether through advancing DEI, pushing the boundaries of creativity, or embracing an innovative, never-been-done-before mindset. I'd like to see entries of those who are passionate about making a meaningful impact and shaping the future, whilst also killing it in their day job."

- Ella Solomon, Global Business Development Director, Publicis Groupe



"If you're in a position to consider entering 30 under 30, it undoubtedly means a lot of love and commitment has gone into your career. Winning entries will be brimming with personal pride and passion for their work - don't be too humble when it comes to sharing this passion and owning the narrative that has brought you to this point!"

- Chris Mitchwell, Strategy Director, OMD UK



"I'm excited to see bright young talent recognised for their passion and drive to make a meaningful impact‚ not only through exceptional client work but also by fostering positive change within the industry."

Katy Sharpe, Co-founder/Director, piqniq



"Examples of individuals going above and beyond the day job to execute creative, innovative and efficient media executions whilst doing their bit to make the industry a better place for those that follow."

- Dilki Weerakoon, Head of Client Strategy, UK, Talon



"I will be looking for entries that demonstrate a bold and innovative approach, pushing the boundaries within media and marketing. I value emerging talent who not only bring fresh ideas but also deliver measurable results and tangible business outcomes. A winning entry should showcase creativity, strategic thinking, and a clear impact on the industry, proving that innovation leads to success."

- Lyndon MacArthur, Sr. Marketing Manager, EMEA, DoubleVerify



"I'm looking for Individuals who are passionate about delivering the very best in their day-to-day roles and who are driving forward new initiatives to make our industry continue to shine."

- Tobi Asare, Managing Partner, Head of Growth, OMD UK



"I'm looking for entries which clearly demonstrate innovation and influence in their field. This includes a proven track record of creative excellence, leadership, and measurable impact on campaigns, brands, or media platforms. While going above and beyond can be impressive, simply excelling at their day job and delivering exceptional results is enough."

- Calum Lewis, Agency Manager, Digital Cinema Media (DCM)



"We are fortunate to work in an industry brimming with incredible talent, where individuals consistently perform tough jobs brilliantly. However, to truly stand out, I am looking for those who achieve outstanding results in their roles and make a significant impact on the wider organisation around them. This includes demonstrating courage and decision-making that supports a longer-term purpose or vision, as well as possessing the ability to shape the future of our industry for the better."

- Katrina Bozicevich, MD, MGODM